Note: Artwork created using vector artwork software such as Freehand, Illustrator, and Corel Draw are typically preferable to bitmap images such as JPEG and GIF files. Please read the following section on Art Criteria for more information.

Please review this information before sending us your electronic art files.

• Provide a clearly-defined, black & white or color composite example of your artwork. PDF files are a good way to convey to us your expectations to us via email. If you are only able to send a fax, please mark all color specs clearly.

• In most cases we like to have the original artwork in it's native format such as Photoshop (.psd), Illustrator (.ai), or Freehand (.fh8).

• E-Mailed files should be no larger than 5MB. Consider using a compression application such as WinZip (Windows) or Stuffit (Mac) to compress your files before emailing.

• Convert all of your text to paths. Vector-based applications such as Freehand and Illustrator contain an option in the Type menu to convert fonts to paths. If you do this before sending us your artwork, font conflicts will be avoided. If you send us fonts, please send both screen and printer fonts for Type1 fonts. Remember to also include any fonts used in placed graphics, especially EPS files.

• Remember to include all imported graphics with your original source file. Avoid using web graphic formats such as JPEG and GIF files when possible.

• Bitmap images should be saved as 300ppi CMYK images. If the final printed product is under 2 inches, please provide a file at twice the size (200% larger). About JPEG and GIF Files

• JPEG and GIF file formats are very commonplace today, though there are some drawbacks to using these formats for print production.
  

  JPEG and GIF files are typically created for use on web pages or other on-screen applications. Because JPEG format compresses the image data by reducing the number of colors in the file, the quality of the graphic is often inferior to the original artwork. GIF files can contain a maximum of 256 colors which can also greatly affect the quality of the art.
  
  In order to provide you with the best possible reproduction of your logo or artwork, we ask that you provide us with artwork in the format it was originally created in such as Adobe Illustrator, Macromedia Freehand, Corel Draw, or Adobe Photoshop.
  

Art Proofs can be mailed, faxed, or emailed to you. We provide emailed art proofs in Adobe PDF format. To download Adobe's free PDF reader, go to Adobe.com. Remember to include your email address when ordering, if you would like to receive your art proofs via email.